Cannabis-infused beverages will make up 20 per cent to 30 per cent of the Canadian pot market and the joint venture between Molson Coors Brewing Co. and Hexo Corp. intends to be the leader in the segment, according to its chief executive officer.
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The $100 million dollar investment — split between the beer manufacturer and licensed producer — will use the investment funds to research cannabis and how the plant can be used to create CBD and THC drinks