Cannabis-infused beverages will make up 20 per cent to 30 per cent of the Canadian pot market and the joint venture between Molson Coors Brewing Co. and Hexo Corp. intends to be the leader in the segment, according to its chief executive officer.
One of the biggest alcohol businesses in the world is entering into a strategic relationship with one of the largest medical marijuana companies on the globe, a move that could usher in a new era of investments and partnerships between the industries.
The King of Beers wants to be the King of Weed, too. AB InBev, the parent company of Anheuser-Busch, has announced a partnership with marijuana producer Tilray to begin researching non-alcoholic beverages that contain THC and CBD
Constellation Brands announced that it had invested an additional $4 billion in Canopy Growth, a publicly traded Canadian cannabis producer.