Cannabis-infused beverages will make up 20 per cent to 30 per cent of the Canadian pot market and the joint venture between Molson Coors Brewing Co. and Hexo Corp. intends to be the leader in the segment, according to its chief executive officer.
Corona beer owner Constellation Brands is set to pour some $4bn (£3.15bn) into Canada's top cannabis producer, Canopy Growth, in a deal marking the largest investment in the industry to date.
The $100 million dollar investment — split between the beer manufacturer and licensed producer — will use the investment funds to research cannabis and how the plant can be used to create CBD and THC drinks
One of the biggest alcohol businesses in the world is entering into a strategic relationship with one of the largest medical marijuana companies on the globe, a move that could usher in a new era of investments and partnerships between the industries.
The King of Beers wants to be the King of Weed, too. AB InBev, the parent company of Anheuser-Busch, has announced a partnership with marijuana producer Tilray to begin researching non-alcoholic beverages that contain THC and CBD