The $100 million dollar investment — split between the beer manufacturer and licensed producer — will use the investment funds to research cannabis and how the plant can be used to create CBD and THC drinks
"As people know, we are very fond of hemp and its many uses and we were looking to see how we could marry the hemp plant with spirits. It hit us to combine hemp with a gin and a rum. Both contain our hemp seeds and our hemp plant material. We have also used award-winning honey from Royal Deeside inside the gin and the rum, as well as ancient spring water from the Cairngorms"
Canna’ B Rum and Canna’ B Gin, which has been produced in Royal Deeside, will be available to buy later this month and Wee Hemp Spirits states it’s a UK and world first.
One of the biggest alcohol businesses in the world is entering into a strategic relationship with one of the largest medical marijuana companies on the globe, a move that could usher in a new era of investments and partnerships between the industries.
The King of Beers wants to be the King of Weed, too. AB InBev, the parent company of Anheuser-Busch, has announced a partnership with marijuana producer Tilray to begin researching non-alcoholic beverages that contain THC and CBD